E21: Navigating Customer Marketing: From In-Person Events to Digital Communities with Patrick Kalie

The Advocacy Channel: A Customer Marketing Podcast

Welcome to another enlightening episode of The Advocacy Channel podcast!

Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides insights into how customer marketing can be a game-changer in building and maintaining customer relationships.

Join us as we explore:

• The evolution and current trends in customer marketing.

• The important role that both in-person and digital events play in building customer advocates.

• Strategies for post-event engagement, including how to leverage FOMO.

• Patrick's personal journey in customer marketing, his top learnings and advice.

Don't miss this episode, where we dive deep into the evolving world of customer marketing. Learn from Patrick's expertise on how to blend in-person events and digital communities to create lasting customer relationships.

Discover more about customer marketing strategies and insights at: https://www.saasquatch.com/blog/

Connect with our host, Will, on LinkedIn: https://www.linkedin.com/in/wifraser/

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-kalie

For more information on Swoogo: https://swoogo.events/

Have feedback or suggestions? Want to be featured on our next episode? Reach out to us at: [e-mail]!