E23: Customer Advocacy at the Top: Navigating Executive Engagement for Optimal Business Growth

The Advocacy Channel: A Customer Marketing Podcast

Welcome to 2024!

In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building and nurturing C-suite connections to foster business growth.

In this episode, we explore the benefits of executive customer advocacy in the B2B tech space, discussing why it's essential to create value-driven executive customer experiences. Tune in to learn more about the impact of such high-level relationships on customer loyalty, company budget, brand reputation, and competitive advantage.

Key takeaways from this episode include:

• Five strategies for establishing authentic connections with top-level executives

• The importance of content in crafting impactful executive experiences

• Methods for leveraging executive networks to foster long-term relationships

• Measuring the effectiveness of executive advocacy programs through data and real-world examples

Whether you're a seasoned customer marketing professional or new to customer advocacy, this episode is a treasure trove of actionable insights and strategies. Tune in to learn how executive advocacy can help you foster better customer relations and drive meaningful growth in your organization!

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahlmoody/

Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-w-wells/

Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/

Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/

Have a question? Suggestion? Want to be a guest on the show? Email us at [e-mail]