High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)

The Affiliate Marketing Podcast

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.
Listen to find out more about:

• Actionable steps for businesses to implement in their CRO strategies for 2025.
• Identifying the right opportunities is key to effective optimization.
• Expert help can guide businesses in optimizing their conversion strategies.

Key segments of this podcast and where you can tune in to go direct:
[04:45] Making the best of the traffic you’ve got.
[06:40] The five tactical steps you need to take.
[27:44] The importance of the results you gain and how they can guide you.
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