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Juliana Colangelo: Creative Pivots & Integrated Communication
Manage episode 274262061 series 2802470
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Juliana Colangelo is the Vice President, California, for Colangelo & Partners. Colangelo & Partners is an integrated communications firm that propels a brand story across the modern media landscape for beverage alcohol brands seeking to grow their business in the US and beyond.
In this episode…The COVID-19 pandemic has forced creative pivots in the alcoholic beverage industry. Wholesalers have changed their approach to wine tastings and sales and restaurants are coming up with creative ways to sell meals and wine despite the ban on in-house dining in many cities. And all of these are made possible through strategic and integrated communications.
Juliana Colangelo knows all too well about creative pivots and integrated communications. She recently created The Supper Share, a personal concierge service for virtual food and wine experiences. Through integrated communications, she has been able to create awareness and buzz around their brand in order to drive sales.
On this episode of the Alexi Cashen Podcast, Alexi talks with Juliana Colangelo, the Vice President, California for Colangelo & Partners, as she shares her creative pivots in the industry. She also talks about the value of integrated communications in the wine industry and how it can strategically drive sales higher. Stay tuned.
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