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129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut
Manage episode 441572543 series 3568765
Innhold levert av Carly@LifeStarr.com, Joe Rando, and Carly Ries. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Carly@LifeStarr.com, Joe Rando, and Carly Ries eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut.
We were fans of hers before our interview and became even bigger fans after our chat.
Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
And she’s really good at it.
She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!
If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.
We invited her on the show to discuss things like:
- Tactics and principles people can use to capture their audience’s attention
- Common mistakes marketers make when trying to incorporate behavioral science into their strategies
- The most surprising or unexpected finding in Nancy’s research
- Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies
Plus so much more, so be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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