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3. Stop the FAKE
Manage episode 262711515 series 2671675
Innhold levert av Belinda Esterhammer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Belinda Esterhammer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In 2019 fake followers in influencer marketing cost brands $1.3 billion. Learn more about the world of fake followers, engagement, fake awards and practices people use to boost their brand. And how these vanity metrics are all about appearances.
At the beginning of Belinda's startup journey imposter syndrome kicked in when she saw people within her industry who were seemingly doing so well on social media and she doubted her own accomplishments. Through social media people often create a distorted or even fake image of themselves pretending that they are someone that they're not. This is not just business-related but overall.
Belinda explains how to spot vanity influencers and brands with a fake following and why you should not pay for accomplishments.
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