S116. Setting up a multi brand ecommerce store with luxury fashion brands with Carlene, founder of Kids Life Clothing

The Commerce Club Podcast

I was first introduced to the founder of Kids Life Clothing Carlene back in 2020 when we connected over LinkedIn, she came to me with her idea of starting a childrenswear multi-brand ecommerce website, but having limited experience in the retail industry, she just didn’t know how to execute this.

I worked with Carlene on outreaching and onboarding and buying in to some of the world biggest premium luxury fashion brands for her to stock on her website, these included the likes of Juicy Couture, Tommy Hilfiger, Calvin Klein, Hugo Boss, DKNY to name a few.

The set up of this business wasn’t always smooth sailing though, but Carlene is probably one of the most ambitious and determined people I know so I wanted her to share her story as inspiration for anyone considering starting a product business.

In this episode Carlene talks about some of the limitations we faced when we were on boarding the brands, why she consulted business support to help her start out and where she should invest next to grow the business further.

You can check out Kids Life Clothing here: www.kidslifeclothing.co.uk and on instagram @kidslifeclothing

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