The Creative "Viz" podcast

The Creative "Viz"

1
Scaling Success in Real Estate Marketing 27:14

for 15 weeks siden27:14

27:14

In this episode of The Creative Viz , Scott Baumberger sits down with Deren Akinci, VP of Marketing and Strategy at ACE Project Marketing Group, to discuss scaling success in real estate marketing. Learn how ACE helps developers achieve measurable results by tailoring strategies that work in today’s challenging market. Deren shares insights on: Building systems to scale marketing efforts. Strategies for navigating slower markets. Leveraging innovative approaches to multifamily and resort marketing. Key lessons from ACE’s standout projects, like the $106M success at Red Mountain. Whether you're a developer, marketer, or industry professional, this episode is packed with actionable advice to take your real estate marketing to the next level.…

The Creative "Viz"

1
Revitalizing Retail Spaces: A Winning Approach 19:40

for 31 weeks siden19:40

19:40

In this episode of The Creative Viz Podcast, Scott Baumberger speaks with Alicyn Emerick, Director of Marketing and Communications at Greenberg Gibbons in Baltimore, Maryland. Alicyn discusses the company's strong focus on retail and mixed-use development, emphasizing the recent growth and success in leasing momentum. She shares insights into Greenberg Gibbons' strategy of revitalizing distressed properties and expanding into new markets across the East Coast. Alicyn highlights the importance of experiential retail, community involvement, as well as the role of architectural visualization (archviz) in their projects. She also touches on the use of AI tools in marketing and tenant engagement, and shares a success story from the Sea Turtle Marketplace project in Hilton Head, South Carolina.…

The Creative "Viz"

1
Innovative Marketing Strategies in Real Estate 22:58

for 31 weeks siden22:58

22:58

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Alaina Jackson, Director of Sales and Marketing at PeakMade Real Estate in Fort Worth, Texas. Alaina shares insights into her role overseeing multifamily and student housing management, the integration of sales and marketing teams, and the company's recent expansion into Canada. She highlights the benefits of their streamlined marketing strategies and the use of AI tools to enhance leasing and resident experiences. Additionally, Alaina emphasizes the critical role of architectural visualization (archviz) in their marketing efforts, using high-quality renderings and virtual tours to attract potential renters. She also discusses the importance of convenience and modern amenities for renters and shares a success story from a development project in West Midtown Atlanta.…

The Creative "Viz"

1
Innovations in Affordable Housing Development 21:05

for 31 weeks siden21:05

21:05

In this episode of The Creative Viz Podcast, Scott Baumberger speaks with Mike Grill, Development Manager at Alliance Residential Company in Atlanta. Mike discusses his transition from architecture to development and his role in pre-development as an in-house architect. They explore Alliance’s focus on workforce housing and the shift towards suburban developments to provide affordable living for essential workers. Mike shares insights into the speed and efficiency of using a prototype for these projects, the challenges of site selection, and the importance of a compelling story for market-rate projects. He also highlights the use of architectural visualization (archviz) as a crucial design and marketing tool, which helps in understanding and promoting their developments. Mike concludes by emphasizing the importance of collaboration and integrated development processes at Alliance.…

The Creative "Viz"

1
Integrated Approaches to Multifamily Development 27:59

for 31 weeks siden27:59

27:59

In this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Margo Utter, Development Manager at Stiles Development in Fort Lauderdale, Florida. They discuss the challenges and opportunities in the multifamily housing market in 2024, focusing on the high demand and affordability issues in South Florida. Margo shares insights into Stiles’ comprehensive approach to development, the impact of the Live Local Act on affordable housing, and the benefits of having an internal development team. She also highlights the importance of mentorship and initiatives to increase opportunities for women in the development industry.…

The Creative "Viz"

1
From Affordable to Attainable: Housing Solutions 21:09

for 37 weeks siden21:09

21:09

In this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Jason Moshizuki, VP of Development at NRP Group. They discuss NRP's extensive growth and their innovative approach to multifamily housing development across 17 states. Jason shares insights on their transition from affordable housing to market-rate projects, and their current focus on "attainable housing" to address the need for workforce housing. He highlights the challenges in site selection, navigating high-interest environments, and maintaining high-quality standards. One particularly interesting observation is how NRP's affordable housing projects often resemble market-rate developments due to stringent design requirements. This episode offers valuable perspectives on the future of housing development and urban planning.…

The Creative "Viz"

1
Navigating Affordable Housing Development Challenges 14:25

for 39 weeks siden14:25

14:25

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Landen Burcham, Development Manager at Denton Floyd Real Estate Group in Louisville. Landen shares his journey from city planning to real estate development and discusses the intricacies of affordable housing. He explains how affordable housing projects are funded, the importance of state and local programs, and the challenges of financing and zoning. Landen also highlights the benefits of having an in-house design team. He concludes by sharing a recent success story of a historic adaptive reuse project and the innovative strategies they employ to navigate the current market challenges…

The Creative "Viz"

1
Insights from a Civil Engineer Turned Developer 17:58

for 40 weeks siden17:58

17:58

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Sam Mehra, Development Project Manager at Boos Development. Sam shares his journey from studying civil engineering in India to working in construction and now in real estate development in the USA. He discusses the importance of understanding every aspect of construction, from subcontractor work to general contracting, and how this knowledge shapes his approach to development projects. Sam emphasizes the value of planning, communication, and accountability in ensuring project success. He also shares insights from recent projects, including a challenging development in Minnesota, and highlights the importance of learning from past experiences to improve future outcomes.…

The Creative "Viz"

1
Transforming the Resident Experience: Insights from Cortland 16:57

for 40 weeks siden16:57

16:57

In Episode 16 of The Creative Viz Podcast, host Scott Baumberger sits down with Jason Hughes, Talent Development Manager at Cortland, based in Houston. Jason explains his role, emphasizing the company's focus on science and data-driven training for their associates, which has won awards and is conducted personally at their apartment communities. Cortland, originally a development company, now manages over 80,000 apartment homes with a strong emphasis on resident experience, driven by extensive resident surveys and feedback. Key takeaways from the episode include: Resident Communication: The importance of over-communicating with residents, especially during service disruptions. Service Quality: Commitment to fixing issues correctly the first time without temporary fixes. Resident Priorities: The top concerns for residents include communication, service, parking, and safety, with the actual apartment features being less critical. Cortland's Expansion: The company's approach to development and management, including their innovative strategies in the UK market. Unique Selling Points: Features like the 45-day move-in guarantee and the ability to transfer leases between Cortland communities, which enhance their market appeal.…

The Creative "Viz"

1
Navigating the Highs and Lows of Real Estate Development: A 2024 Perspective with Sam Hudd 19:53

for 47 weeks siden19:53

19:53

In this episode of the CreativeViz Podcast, we speak with Sam Hudd of Atlas Management, delving into the dynamic world of real estate development and asset management in 2024. We explore the challenges posed by fluctuating interest rates, strategies for long-term property management, and the impact of technological advances on the industry. Sam shares insights on maintaining optimism amid challenges, strategies for long-term asset management, and how digital tools are revolutionizing property management efficiencies.…

The Creative "Viz"

1
The Future of Workspaces: Flexibility, Retention, and Innovation with Lauren Zinkan 15:32

for 1 year siden15:32

15:32

Today's episode features Lauren Zinkan, Director of Marketing and Communications at Martin Selig Real Estate, who offers an overview of the commercial office market's challenges and transformations in the wake of COVID-19. Lauren highlights the shift towards more flexible, smaller office spaces and the strategic adaptations buildings are making to remain competitive. She emphasizes the significance of tenant retention through personalized marketing and community-building events. Lauren also explores how companies are reevaluating their office locations to accommodate employee preferences, leading to a redistribution of office spaces across urban and suburban areas. The episode is a must-listen for insights into the future of workspaces and market predictions for 2024…

The Creative "Viz"

1
Navigating the Challenges and Opportunities of Multifamily Housing Development 15:53

for 1 year siden15:53

15:53

In the latest episode of the Creative Viz Podcast, host Scott discusses multifamily housing development in Southern California with Alex Kolodziejczyk, Vice President of Development at CIM Group. They explore the complex landscape of affordability, development challenges, and municipal strategies to enhance housing accessibility. Alex shares insights on the nuances of development near transit areas, the competitive market landscape, community engagement strategies, and the potential of adaptive reuse projects amidst fluctuating market conditions.…

The Creative "Viz"

1
Towering Challenges in Toronto's Real Estate: Insights and Innovations 16:56

for 1 year siden16:56

16:56

In this episode of the Creative Viz podcast, host Scott interviews Aun Qazilbash, a manager for pre-construction and design at Capital Developments, focusing on the bustling market of Toronto, Ontario, particularly in the realm of residential construction. Aun discusses various projects underway in downtown Toronto, highlighting the innovative technologies and approaches employed to overcome the challenges of building in dense urban environments. For instance, the 8 Elm project, a 69-story building near Dundas Square Eaton Center, showcases an automated parking system and a heritage retention initiative, illustrating the complex logistics and engineering feats involved in such developments. Aun addresses the expertise required for constructing tall buildings in Toronto and emphasizes the importance of pre-construction planning, cost management, and logistical considerations to ensure project success. He also touches upon the market dynamics, including the demand for high-rise buildings, the premium associated with taller towers, and the careful balance required to meet market demands while contributing positively to community development. The conversation also explores the challenges and opportunities in mixed-use developments, the impact of regulatory environments and interest rates on the housing market, and the strategic focus on downtown Toronto. Aun suggests that despite current challenges, there is a long-term demand for housing in Toronto, bolstered by population growth and immigration. He concludes by discussing government incentives for rental projects as a means to address affordability and housing supply issues.…

The Creative "Viz"

1
From Historic Charm to Modern Luxury: Navigating Diverse Property Markets 14:31

for 1 year siden14:31

14:31

Dive into the world of real estate marketing with our guest, Dodie Preston, Director of Creative and Experienced Design at Berkshire Hathaway Home Services and Fox and Roach Realtors. In this episode, Dodie unveils the secrets to staying ahead in the competitive real estate market. Discover how AI tools like ChatGPT are revolutionizing property descriptions, making them more appealing than ever. Explore the diverse properties in their portfolio, from historic gems to urban developments and beachfront paradises. Uncover the challenges of marketing properties that are still on the drawing board and how renderings play a crucial role in helping buyers visualize their dream homes. Join us as we discuss the impact of remote work on the commercial real estate market, potential transformations in office spaces, and creative solutions for repurposing underperforming properties. If you're passionate about real estate or curious about the future of the industry, this episode is a must-listen. Tune in to elevate your real estate marketing game and stay ahead of the curve.…

The Creative "Viz"

1
The Future is Now: AI Transforms Archviz – What's Next? 11:34

for 1 year siden11:34

11:34

Dive into the intersection of imagination and innovation in our latest Creative Viz podcast episode, where we unravel the profound impact of Artificial Intelligence on the world of architectural visualization (Archviz). As AI reshapes our creative landscape, we delve into the nuanced integration of AI and real-time rendering in the industry. A year since the advent of ChatGPT 3 and the proliferation of generative AI tools, we've gained perspective on the trajectory of these technologies. This episode is not the final word on AI & Archviz, but rather a stepping stone to understanding the ongoing revolution in our field. We navigate through the promises of AI – from enhanced creativity to revolutionized workflows – and address its limitations, while not shying away from the ethical considerations at play. As we debate AI's potential to replace human roles, we also forecast the future, envisioning new possibilities and opportunities. Our exploration includes the significant shift from static rendering processes to dynamic, AI-powered methodologies that are transforming our approach to design and visualization. Real-time rendering, once a lofty goal, is now part of our daily reality, drastically reducing the time from concept to visual representation. We address the crucial role of AI in tasks such as lighting adjustments, texture creation, and entourage generation, while also acknowledging the current limits of AI when it comes to creating truly custom elements within architectural spaces. The podcast underscores the importance of ethical practices in the use of AI-generated content and the imperative to respect intellectual property. We conclude with a hopeful outlook on AI's role in Archviz, emphasizing it as a tool for empowerment rather than displacement. Join us in this illuminating discussion that promises to challenge your perceptions and inspire your aspirations in the ever-evolving landscape of architectural visualization.…

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