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Less Money, More Time Means Viewers Are Seeking Free TV Options

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Manage episode 261702946 series 1458929
Innhold levert av The Daily Brief Podcast | Promax. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Daily Brief Podcast | Promax eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
  continue reading

102 episoder

Artwork
iconDel
 
Manage episode 261702946 series 1458929
Innhold levert av The Daily Brief Podcast | Promax. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Daily Brief Podcast | Promax eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
  continue reading

102 episoder

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