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Innhold levert av The Daily Brief Podcast | Promax. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Daily Brief Podcast | Promax eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Loyalkaspar's Beat Baudenbacher on the Power of Symbols

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Manage episode 270042531 series 1458929
Innhold levert av The Daily Brief Podcast | Promax. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Daily Brief Podcast | Promax eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions.
What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Beat Baudenbacher joins to talk about the power of symbols and what that power means for brands. rjhxEzyE92abvR2yts1C
  continue reading

102 episoder

Artwork
iconDel
 
Manage episode 270042531 series 1458929
Innhold levert av The Daily Brief Podcast | Promax. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Daily Brief Podcast | Promax eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions.
What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Beat Baudenbacher joins to talk about the power of symbols and what that power means for brands. rjhxEzyE92abvR2yts1C
  continue reading

102 episoder

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