#36 James Bruce and Stafford Fox - Founders of StrangeLove

The Dion Guagliardo Podcast

In this episode, I interview James Bruce and Stafford Fox from boutique beverage company StrangeLove. Starting out in Byron Bay, the guys grew the business to become one of Australia’s trendiest drinks companies and have recently been acquired by Asahi.

Throughout the episode, James talks about how differentiating themselves through creative and unique branding massively helped the growth of the business by distinguishing themselves from competitors. Furthermore, Stafford talks about the importance of being relentless and learning how to tolerate hearing “No” a lot when growing a business.
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Mentioned resources:

Stafford's Favourite Business Book: Good To Great

James' First Business Book: 4 Hour Work Week
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1. #36 James Bruce and Stafford Fox - Founders of StrangeLove (00:00:00)

2. Guest Background and Introduction (00:01:58)

3. What was the lightbulb moment that kick-off StrangeLOve (00:04:48)

4. Was starting StrangeLove in Byron Bay a help or hinderence? (00:06:22)

5. How James Bruce developed StrangeLove's signature branding (00:08:16)

6. StrangeLove founders explain the drinks industry's transformation over the last 10 years (00:12:35)

7. The biggest strengths of StrangeLove co-founders and how they used them to grow their drinks empire (00:13:57)

8. The biggest weaknesses of StrangeLove co-founders and how they overcame them while building their drinks empire (00:17:32)

9. StrangeLove co-founder's best decisions they ever made and how it helped them succeed in business (00:21:10)

10. The Biggest Mistakes that StrangeLove Co-Founders made when Starting the Company (00:22:26)

11. The Best Advice that led StrangeLove Co-Founders to Success (00:24:46)

12. Dion's opinion on failing fast in business and how it's great for learning (00:27:02)

13. StrangeLove co-founders first ever hate mail over cancelling a product (00:27:42)

14. StrangeLove co-founder's biggest business inspirations (00:28:56)

15. The business books that StrangeLove co-founders learnt from to build their drinks empire (00:30:03)

16. StrangeLove co-founder's favourite quotes on business, leadership and life (00:31:47)

17. What's next for the StrangeLove co-founders and the future with Asahi (00:33:42)

18. Outtro (00:37:53)