Ladle and the Gramp: A Cremation Story | Caroline Andree (Parting Pro) #61

The Direct Cremation Podcast

What does soup ladle, windy ash-scattering, and funeral home management software have in common? 🥄💨

They’re all part of this can’t-miss episode of the Direct Cremation Podcast!

Join Tyler Yamasaki, CEO of Parting Pro, and Caroline Andre, our merchandising expert, as they share hilarious stories and expert insights into growing your funeral home business with:

✅ The right tools for meaningful cremation arrangements (no more ladle moments!).
✅ Strategies to optimize your funeral arrangement software and online stores.
✅ How to price urns and keepsakes to compete with Amazon, Etsy, and more.
✅ Why Gen Z and Millennials value eco-friendly and discreet cremation merchandise
✅ Proven tips to maximize revenue with funeral service software and e-commerce.

(00:00) Intro
(00:55) Welcome to Direct Cremation Podcast
(01:11) Welcome back, Caroline Andree!
(02:03) Personal story: John C. Bailey
(02:55) Memorial service and scattering experience
(05:33) Top reasons why funeral home sales fail online
(06:07) Families need guidance
(08:25) The merchandise is overpriced
(12:47) Merchandise is not varied enough
(19:00) Analyzing pricing and tracking trends
(21:25) Case study: Leaf Cremation
(22:34) Have your merchandise tell a story
(23:52) Understand the standard
(24:54) Case study: Gulf to Bay Cremation
(26:18) Conclusion
(32:21) How to reach Caroline

Whether you’re looking to improve your online funeral arrangements, boost sales with the best funeral home software, or simply enjoy a laugh, this episode delivers value from start to finish.

🎧 Watch now, and learn how to enhance your services and grow your revenue with insights into cremation software, funeral tech, and more!

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