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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Ayn Toppin. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ayn Toppin eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Coach Damian and Coach Ayn talk all things fitness
Innhold levert av Ayn Toppin. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ayn Toppin eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Coach Damian and Coach Ayn talk all things fitness
On this episode, we have guest Rachael Colacino in to talk about our running and more specifically our running clinic coming up. Rachael is a professional in the running community, and in addition to running clinics (pun intended) she also offers an array of services online. Tune in to this podcast if you want to learn more about running, especially within the CrossFit space. Rachael can be found at her website (www.rachaelsrunners.com) and also on instagram @rachaels_runners…
On this episode, we talk about our process for new members joining our gym! Whether you are interested yourself, or you know someone on the fence, please have them listen to this and then take action! We want to start the conversation that will change your life.
Liz, Damian, and Ayn sit down to discuss pre and post workout nutrition. Whether you are looking to maximize performance, manage weight, put on muscle, or anything in between this episode is for you!
In part 3 of this 3 part series, Damian and Ayn discuss the overhead squat. Listen in if you have trouble getting into the overhead position, or you are looking to optimize efficiency! Make sure you also check out episodes 1 & 2 where we discuss Double Unders and Back Squats!
In part 2 of this 3 part series, Damian and Ayn discuss the back squat. If you are looking to improve your squatting mechanics and better your best, tune in! Make sure you also listen to parts 1 & 3 about Double Unders and Overhead Squats!
On part 1 of this 3 part series, Damian and Ayn will be talking about double unders. If you are looking to get your first double under or go unbroken in class workouts, this podcast is for you! Make sure you tune into parts 2 and 3 where we will be discussing the back squat and over head squat!
On this episode we talk about the transition of owners for PVCF. Perrin and Liz have handed off their legacy to Ayn Toppin, and we are very excited to continue to build our community!
Coaches Damian and Ayn are joined with Coach Liz in this free flowing discussion of how CrossFit is influencing the empowerment of women. Each coach brings differing perspectives based on individual experiences, and therefore can only speak on what we relate to. If you enjoy the podcast, please do share and subscribe so we can reach more people!…
In this episode we share a few tips on how you can increase your efficiency in workouts and improve upon your scores and times!
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