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Innhold levert av Pat Rigsby. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pat Rigsby eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Fitness Business School - 593 - Business for Unicorns with Mark Fisher
Manage episode 450784912 series 3561686
Innhold levert av Pat Rigsby. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pat Rigsby eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Ready to grow your clientele & revenue?
…
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Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts682 episoder
Manage episode 450784912 series 3561686
Innhold levert av Pat Rigsby. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pat Rigsby eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Ready to grow your clientele & revenue?
…
continue reading
Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.
https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts682 episoder
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×1 BONUS EPISODE - Build Around What Won't Change...Not TikTok 10:01
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10:01Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement. 00:00 Introduction to Building Around Constants 00:28 The Evolution of Social Media Platforms 01:40 Timeless Business Foundations 02:24 The Importance of Connection 03:31 Convenience as a Key Factor 04:13 Delivering Value to Customers 05:18 Building Trust with Your Audience 05:51 The Desire for Personal Growth 07:22 Leveraging Technology and Trends 08:14 Conclusion and Special Offer…
1 Fitness Business School - 602 - Expansion, Adaptability, and Athletic Excellence with Eric Cressey 44:34
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44:34Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success. 00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans…
1 Fitness Business School - 601 - Know Like Trust Truth 14:22
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14:22Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building Strong Client Relationships with Know, Like, Trust, and Truth In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients. 00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success…
1 Fitness Business School - 600 - The 10-10-3 Approach 10:57
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10:57Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Mastering Relationship Marketing with the 10-10-3 Approach In this episode, Pat Rigsby delves into the 10-10-3 framework for effective relationship marketing. He explains how to create 40 high-quality pieces of content by addressing the top 10 frequently asked questions and 10 questions clients should be asking. Pat also introduces the 'super signature' concept to offer three actionable ways to engage clients, fostering trust and facilitating conversions from prospects to committed clients. 00:00 Introduction to the 10 10 3 Approach 01:13 The First 10: Answering Common Questions 02:22 The Second 10: Questions They Should Be Asking 05:38 The 3: Creating a Super Signature 07:39 Implementing the 10 10 3 Approach…
1 Fitness Business School - 599 - Predictions for 2025 - Part 2 18:40
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18:40Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode, Pat discusses three key predictions for the future of the fitness and wellness industry. He elaborates on the role of AI in business over the next 12 to 18 months, highlighting its potential for personalization and assisting roles. Pat emphasizes that AI should not replace human roles but augment them to increase efficiency. He also delves into the growing importance of wellness and longevity, highlighting opportunities to serve older demographics and focus on holistic health. Finally, Pat advises independent training facilities to embrace personalization and specialization to remain competitive in an increasingly crowded market. He underscores the necessity of effective marketing and operational systems for independent business owners in the fitness industry. 00:00 Introduction and Episode Overview 00:24 Prediction 1: The Role of AI in Business 02:49 Prediction 2: AI as an Assistant, Not a Replacement 05:36 Prediction 3: Wellness and Longevity in Fitness 10:30 Prediction 4: Opportunities for Independent Training Facilities 15:42 Conclusion and Final Thoughts…
1 Fitness Business School - 598 - Predictions for 2025 - Part 1 17:39
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17:39Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Future Fitness: Predictions for 2025 - Part 1 In this episode, Pat Rigsby discusses his predictions for the fitness and sports performance landscape in 2025. Drawing on his history of being an early adopter of innovative fitness trends, he shares insights based on extensive observation of parallel industries. Pat highlights two key predictions: an increased focus on accountability in both online and offline fitness programs to ensure consistent client results, and a push towards more collaboration among fitness professionals and related sectors such as health and sports performance to better serve their clientele. Stay tuned for the next episode where he will cover additional major trends. 00:00 Introduction to 2025 Predictions 00:36 Historical Accuracy and Observations 03:35 The Importance of Accountability in Fitness 09:15 Collaboration in the Fitness Industry 15:38 Conclusion and Upcoming Predictions…
1 Fitness Business School - 597 - Pre-Loading Your Year 11:48
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11:48Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Preloading Your Year: A Guide to Effective Annual Planning In this episode, Pat discusses the concept of preloading your year to ensure success. He highlights the importance of integrating cashflow into your calendar and using a structured planning system. Pat explains his preference for six-week planning cycles over quarterly cycles and emphasizes the importance of setting weekly priorities, facilitated by structured check-ins. He also introduces the concept of 'owning the day' by planning the upcoming day the evening prior. The key takeaway is that by strategically planning and calendaring critical activities, individuals and businesses can better manage their time, improve consistency, and achieve their goals. 00:00 Introduction to Preloading Your Year 00:49 The Power of Preloading: Cashflow in Your Calendar 03:45 Effective Planning Systems: Six-Week Cycles 05:07 Weekly Check-ins: Win the Week Approach 08:01 Daily Planning: Owning the Day 09:31 Conclusion: Combining Cashflow and Planning Systems…
1 Fitness Business School - 596 - A Lesson from the Hospital 10:27
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10:27Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, Pat reflects on his recent experience at the hospital where his father underwent open-heart surgery. He shares valuable lessons about balancing business and personal life. Pat emphasizes the importance of building a business that not only serves clients but also allows the owner to lead a fulfilling life. He discusses the need to prioritize health, family, and personal goals, reminding listeners that time is limited and they should strive to enjoy life's moments now rather than postponing them. Pat encourages entrepreneurs to reengineer their businesses to align with their desired lifestyles and to appreciate the present while building something they are proud of. 00:00 Introduction: A Lesson from the Hospital 00:58 Gratitude for Business Flexibility 02:22 The Value of Time and Experiences 03:41 Shifting Priorities and Health 04:46 Appreciating the Moment 05:39 Building a Fulfilling Business 07:54 Conclusion: Reset and Reengineer…
1 Fitness Business School - 595 - Choosing a Single Target Market 11:51
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11:51Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways…
1 Fitness Business School - 594 - Why It Doesn't Matter 8:57
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8:57Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Working Smarter: The Key to Sustainable Business Success In this episode, Pat Rigsby addresses the illusion of productivity tied to long hours and relentless hustle. Rigsby emphasizes that true progress comes from focusing on the right tasks rather than sheer effort. He shares insights on how business owners can prioritize effectively to avoid burnout and achieve their goals more efficiently. Through strategic planning and identifying the 'next right moves,' Rigsby highlights the importance of working smarter, not harder, to build a successful and sustainable business. 00:00 Introduction: Why Hard Work Alone Doesn't Matter 00:28 The Illusion of Busyness vs. Productivity 01:25 Choosing the Right Moves for Success 02:36 Evolving Beyond the Startup Phase 04:31 Planning and Prioritizing for Growth 05:08 Project 500: Coaching for Business Success 06:25 Conclusion: Work Smarter, Not Harder…
1 Fitness Business School - 593 - Business for Unicorns with Mark Fisher 54:14
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54:14Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts…
1 Fitness Business School - 592 - Growing a Brand with Graham Wilkerson 26:54
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26:54Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success. 00:00 Introduction and Guest Welcome 01:08 Graham's Journey into Sports Performance 03:21 Building a Successful Sports Performance Business 07:21 Marketing Strategies for Growth 18:17 Delegating and Elevating Coaching Responsibilities 21:46 Future Plans and Final Thoughts…
1 Fitness Business School - 591 - Baseball Lifestyle 101 with Bill Rom 1:06:16
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1:06:16Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational. 00:00 Introduction and Welcome 01:01 Bill's Journey from Football to Business 03:03 The Birth of Baseball Lifestyle 04:57 First Major Milestones 08:09 Explosive Growth and COVID Impact 13:17 Marketing Strategies and Product Expansion 28:42 Consulting and Business Advice 33:56 Taking Over the Business 34:30 Raising Prices and Changing Strategies 36:52 Effective Marketing Techniques 37:16 Building and Utilizing an Email List 44:43 The Power of Facebook Ads 49:10 The Role of Follow-Up in ROI 54:13 Leveraging AI for Business Growth 55:59 Evolving Roles and Business Growth 01:00:07 Future Plans and Expansion 01:02:34 Closing Thoughts and Contact Information…
1 Fitness Business School - 590 - Building a Great Culture 19:57
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19:57Crafting a Winning Work Culture: Insights from Leadership & Vision In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success. 00:00 Introduction to Building a Great Culture 00:14 Reflecting on Past Experiences 03:58 The Importance of Leadership 04:26 Vision and Values in Business 07:55 The Role of Systems 10:17 Finding and Hiring Good People 10:31 Generational Differences in Work Ethic 10:59 Adapting to Modern Hiring Practices 11:59 Building a Values-Aligned Team 13:26 The Importance of Communication 15:36 Creating Lasting Relationships 17:43 Conclusion and Final Thoughts For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.…
1 Fitness Business School - 589 - Evolving and Adapting to Serve Your Ideal Client 12:34
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12:34For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line. Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market. 00:00 Introduction: Evolving to Serve Your Ideal Client 00:15 Learning from Other Industries 00:36 Adapting in the Fitness Industry 01:34 Holly's Business Evolution 02:54 My Business Transformation 03:59 Navigating Market Changes 05:51 Specializing to Stand Out 07:12 The Importance of Differentiation 08:57 Conclusion: Building a Lasting Business…
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