Eric & Denise Steilberger with Fudge De Fûge

The Forrager Podcast for Cottage Food Businesses

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Eric & Denise Steilberger of Ocala, FL sell fudge with their cottage food business, Fudge de Fûge.

I’m excited to finally have a fudge business on the show!

I’ve always thought that fudge only sells well during the holidays, but Eric and Denise have proven me wrong.

They sell fudge all year long, and they sell a LOT of fudge to their loyal customers!

In this episode, you’re going to love hearing their very unique story, as well as the lessons they learned over decades of experience in the food industry.

What You’ll Learn

How they sell fudge all year round, even in a hot climate
Why it’s important to train your customers
The inspiration behind their creative product names
How your product names can affect sales
Many of their very unique fudge flavors, and how they come up with them
Why you should avoid saying “no” to a customer
The benefits of giving out fudge samples
Why business is personal, and how to integrate yourself into your online presence
What influenced their decision to start a fudge business
The importance of having fun in your business
Why you should be proactive and unafraid when you see an opportunity
The most important thing to do when starting your business

Resources

Fudge De Fûge website (Facebook | Instagram | Google Maps)

Castiron Feature

Facebook Page (Ocala Fudge Lovers)

Florida Cottage Food Law

Sponsor

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Castiron is the easiest online store builder that I have ever seen, built just for cottage food entrepreneurs like you.

With Castiron, you can create a professional looking store in just minutes and make it easier than ever for customers to support your business. Best of all, there are no setup fees, subscription fees, or listing fees.

Set up your store for free at castiron.me/forrager

Get full show notes and transcript here: https://forrager.com/podcast/106

134 episoder

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill