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Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

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Manage episode 353537965 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.

The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

73 episoder

Artwork
iconDel
 
Manage episode 353537965 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.

The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

73 episoder

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