Artwork

Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

How the Daily Mail become a hit on Tiktok

31:23
 
Del
 

Manage episode 379544828 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

73 episoder

Artwork
iconDel
 
Manage episode 379544828 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

73 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett