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Launching in a time of turmoil, with Semafor CEO Justin B Smith

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Manage episode 371193049 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.


Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.


Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.


Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.


A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

73 episoder

Artwork
iconDel
 
Manage episode 371193049 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.


Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.


Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.


Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.


A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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