Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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World's biggest football publisher expands into USA
MP3•Episoder hjem
Manage episode 427146769 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.
But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.
Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.
Hosted on Acast. See acast.com/privacy for more information.
76 episoder
MP3•Episoder hjem
Manage episode 427146769 series 3406922
Innhold levert av Chris Stone and New Statesman Media Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Stone and New Statesman Media Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.
But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.
Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.
Hosted on Acast. See acast.com/privacy for more information.
76 episoder
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