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Claudia Sulewski on Cyklar's rebrand 1 year after launch

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Manage episode 444451661 series 2539722
Innhold levert av The Glossy Beauty Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Glossy Beauty Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Sulewski also has 2 million followers, and she has yet another 1.1 million on TikTok. Last year, she translated her success as a creator into the launch of her brand, Cyklar, which she bootstrapped and debuted with one product, a body cream.

In March of this year, Cyklar received investment from The Center, the brand incubator and investment firm that runs Phlur, Make, Prequel and Saltair — it sold Naturium to E.l.f. Beauty in August 2023. Now, Cyklar is relaunching with a wider product range, including four body washes and four body lotions, which will be sold direct-to-consumer.

On this week’s episode of the Glossy Beauty Podcast, Sulewski discusses self-funding the brand to get it off the ground, deciding to take on investment and emphasizing fragrance in the brand's second iteration.

  continue reading

305 episoder

Artwork
iconDel
 
Manage episode 444451661 series 2539722
Innhold levert av The Glossy Beauty Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Glossy Beauty Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Sulewski also has 2 million followers, and she has yet another 1.1 million on TikTok. Last year, she translated her success as a creator into the launch of her brand, Cyklar, which she bootstrapped and debuted with one product, a body cream.

In March of this year, Cyklar received investment from The Center, the brand incubator and investment firm that runs Phlur, Make, Prequel and Saltair — it sold Naturium to E.l.f. Beauty in August 2023. Now, Cyklar is relaunching with a wider product range, including four body washes and four body lotions, which will be sold direct-to-consumer.

On this week’s episode of the Glossy Beauty Podcast, Sulewski discusses self-funding the brand to get it off the ground, deciding to take on investment and emphasizing fragrance in the brand's second iteration.

  continue reading

305 episoder

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