Katie Sturino On Bringing Megababe To The Masses The Glossy Beauty podcast

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Innhold levert av The Glossy Beauty Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Glossy Beauty Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Katie Sturino on bringing Megababe to the masses

7M ago 34:18

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Innhold levert av The Glossy Beauty Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Glossy Beauty Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk," published in 2021.

Megababe is best known for its first product: Thigh Rescue, an anti-chafe stick of which over 1 million units have sold. In addition to being sold at Target, Ulta, Goop, Anthropologie and Nordstrom, among other retailers, the brand launched at Walmart in early March.

"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big."

Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on weight.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

… continue reading

308 episoder

#Fitness #Fashion and Beauty #Business #Arts

Artwork

Katie Sturino on bringing Megababe to the masses

The Glossy Beauty Podcast

34 subscribers

published 7M ago

Del

MP3•Episoder hjem

Innhold levert av The Glossy Beauty Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Glossy Beauty Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk," published in 2021.

Megababe is best known for its first product: Thigh Rescue, an anti-chafe stick of which over 1 million units have sold. In addition to being sold at Target, Ulta, Goop, Anthropologie and Nordstrom, among other retailers, the brand launched at Walmart in early March.

"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big."

Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on weight.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

… continue reading

308 episoder

#Fitness #Fashion and Beauty #Business #Arts

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