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Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
Manage episode 424660989 series 3411855
Innhold levert av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.
Devesh explains why for most companies, it doesn't make sense to AB test.
We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.
We hope you enjoy this episode!
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