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Episode 23: How A Content Strategy Evolves Over Time
Manage episode 426008137 series 3411855
Innhold levert av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.
How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankings
We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.
Hope you enjoy this episode!
Other helpful articles:
More on updating: https://www.growandconvert.com/seo/secondary-keywords/
SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/
B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/
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