What the Future Hold for Advertising, Marketing and Data? ft. Bruce Biegel | The Growth Genius

The Growth Genius - Business & Marketing Podcast

Innhold levert av Infidigit. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Infidigit eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

1+ y ago 37:36

MP3•Episoder hjem

In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023.

In a conversation with Shelly Singh, Infidigit’s Country Director - Americas & DMAasia’s Co-Founder & Director, Bruce shares insights into the evolving WG spend model, a recap from 2022 ad spends, economic and geo-political headwinds impacting marketing growth, the pace of market expansion, details of CTV and video, digital performance media, political influence on rising interest rates, macro trends that are driving the market, retail media marketing, inflation driving cost, interest in the behavioural event, and more.

Watch the video here: https://youtu.be/sAz5XVHR7Zc

--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-growth-genius/message

70 episoder

#Business #Marketing #Infidigit #Digital Marketing