Episode 1: Copywriting | How To Connect Personality & Performance ft. Eden Bidani

The Growth Shop Show

We're kicking off The Growth Shop Show with a phenomenal conversion copywriter, Eden Bidani.
Eden has worked out a formula to connect personality and performance in her copywriting to convert customers at an incredible rate (e.g. one of her clients' made $30K in 24 hours).

In this episode, we delve into the formula and find some actionable nuggets you can use on your brand from the get-go. From hiring copywriters to why the death of third-party cookies is a good thing for marketing. Let's dive in!

What we covered + actionable nuggets

1. How do you find and validate amazing copywriters?

Nuggets:

Ask them why they wrote what they wrote
Make sure they’re not precious
Validate via their research - they shouldn’t want to shut up about it

2. How to inject personality into your brand

Nuggets:

Copy should be as entertaining as it is persuasive
Choose a celeb who matches your TOV + listen to how they talk
As much as words are important, they’re not as important as how they perform

3. The importance of continuity with multiple people on multiple projects

Nuggets:

Always ask for a brand book (if possible)
If they don’t have it, help them find their voice

4. Current copywriting trends + new fundamentals

Nuggets:

Creativity is on a comeback because of the death of third-party cookies
Why the TikTok trend won’t last - because great copy will never die

5. Brands that are nailing their copy and/or emails

1. https://www.stickermule.com/
2. https://theoodie.co.uk/
3. https://baboontothemoon.com/

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And, if you'd like to get hold of Eden, the best way is via her LinkedIn - "one of the best copywriters on LinkedIn to learn from" - Mark Patchett.