Episode 2: Marketing Mix Model | How To Deal With Future iOS Updates ft. Michael Taylor

The Growth Shop Show

In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.

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Top Three Actionable Nuggets from this week's episode:

🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.

🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.

🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.

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What We Covered

1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.

2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.

3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.

4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.

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LET'S CONNECT!

💼 LinkedIn: https://www.linkedin.com/in/markpatchett
📘 Facebook: https://www.facebook.com/GrowthShopGlobal
📸 Instagram: https://www.instagram.com/growthshopglobal
🚀 Growth Shop: https://growth.shop/
📮 Email: [e-mail]