Making Disability Inclusive Advertising The Default, With Ellen Hammett & Sonali Rai The IAB UK podcast

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Business Marketing IAB UK James Tech Advertising Digital Adtech

Innhold levert av Tom and IAB UK. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom and IAB UK eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai

3M ago 23:59

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Innhold levert av Tom and IAB UK. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom and IAB UK eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

208 episoder

#Business #Marketing #IAB UK #James #Tech #Advertising #Digital #Adtech

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Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai

The IAB UK Podcast

15 subscribers

published 3M ago

Del

MP3•Episoder hjem

Innhold levert av Tom and IAB UK. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom and IAB UK eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

208 episoder

#Business #Marketing #IAB UK #James #Tech #Advertising #Digital #Adtech

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