Finding Your Inner Digital Diva
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Do you ever find yourself as a business owner feeling stuck when it comes to your digital and online presence? You know that in this virtual world, it's not an option to ignore this area. But, you aren't quite sure HOW or WHAT to do with it.
In this episode I share why our online presence is like the front door of our business. And just like a physical front door to a brick and mortar, how a potential customer or client experiences your digital front door can determine if they will ever come back or if they will ever buy from you.
I also dive into how our goals and desired outcomes should shape WHERE we focus our digital marketing efforts. Not all platforms are created equal and trying to show up in every possible way on every single one can feel like a scattershot instead of a targeted effort.
At Socially Inspired, we offer a business audit to help our clients hone in on their goals and then offer them recommendations on the platforms that will best help them reach these goals. Because a lack of momentum in your business doesn't mean there is anything wrong with your passion, your vision, your drive or your offer. But it may mean there is a disconnect or a gap in your digital marketing.
This is why my partner Katie and I are developing The Digital Divas. We know that some business owners can and will decide to outsource their work and hire done-for-you services for their digital marketing. But if you are not there in your business quite yet, you don't have to suffer! Our modules and courses will help EVERYONE find their inner digital diva.
Stay tuned for more to come!
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