37 : Building and scaling a successful healthcare platform with Maceo Jourdan

The Kevin Shee Show

Maceo Jourdan is a serial entrepreneur with two decades of building businesses by creating great products and great marketing. With his background in discretionary and algorithmic trading, he is able to merge the risk management of a portfolio trader with the aggressive risk-taking of an entrepreneur to time business trends with uncanny accuracy.

Maceo scaled his company Insider Code from a $25,000 ‘friends and family’ loan to a $245 million valuation in under 3 years with an exit value of $420 million. Maceo’s pioneering vision brought breakthrough new technologies such as developing some of the first cloud-based web applications.

After his exit, Maceo was responsible for turnarounds as a confidential CEO/CMO for hire. In CPG, a $120M increase in enterprise value, healthcare $220M, and more. This is where Maceo perfected his proprietary non-linear integrated marketing system.

Links :

• Maceo Jourdan | the Greatest marketing mind of the 21st Century
• [e-mail]
• LinkedIn | MaceoJourdan

Show Notes:

• 00:16 - How did you get into the healthcare business?
• 05:04 - Can you explain the model of the business you had before?
• 07:21 - Were you the first of its kind in the market?
• 09:32 - How do you protect your interest?
• 11:56 - Do you encounter problems with differentiating between employees and consultants?
• 17:04 - How do you market yourself and keep the balance between doctors and patients?
• 20:43 - What technology do you use for marketing?
• 25:00 - How do you use technology to manage the platform?
• 30:01 - What challenges did you encounter?
• 36:46 - Did you sell the healthcare business and become a consultant?
• 39:47 - What are your thoughts on Covid?
• 42:47 - Do you think technology and innovations will get a big push from Covid?
• 49:18 - What advice would you give to CEOs on how to scale the company or when to take money?