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Building Trust Through Multicultural Marketing with Alan C. Middleton PhD
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How can understanding cultural nuances impact your international business success? Tune into this episode to find out!
Join Sharifa as she sits down with Alan Middleton, a celebrated Canadian author and marketing veteran, and former President and CEO of J. Walter Thompson in Japan. In this episode, Alan shares his invaluable insights into multicultural marketing, especially from his time in Japan. He emphasizes the significance of listening, and recognizing a collectivist work culture that prioritizes team cohesion over individual acclaim.
Through his personal experiences in international business, Alan highlights how to build rapport at all organizational levels, and why reverse mentoring is a critical tool to foster deeper understanding between generations and among immigrant employees.
Biographies
Guest: Alan C. Middleton, PhD is a renown author, speaker, consultant, and Marketing Hall of Legends inductee. He is the former executive director and distinguished adjunct professor of Marketing at the Schulich Executive Education Centre. He also served as past president and CEO of JWT Japan, and is a former board director of JWT Worldwide.
Host: Sharifa Khan is the visionary founder of Canada’s multicultural marketing discipline. She is the founder and CEO of Balmoral Multicultural Marketing, the country’s largest agency of its kind, whose groundbreaking work continues to shape the marketplace today. Sharifa is also an inductee of the prestigious Canadian Marketing Hall of Legends.
Books by Alan Middleton:
Marketing Matters for Small & Medium Enterprise: Now More Than Ever!
Reputation Matters: Why Branding & PR is Not Enough
Subscribe now and never miss an episode, featuring top industry experts and thought leaders on their multicultural marketing journeys (and don’t forget to rate and review this podcast).
Social Media: (Follow: #Balmoral and #MulticulturalMarketingPodcast)
LinkedIn:
Sharifa Khan: https://www.linkedin.com/in/sharifa-khan/
Balmoral Multicultural Marketing: https://www.linkedin.com/company/balmoral-multicultural-marketing/
IG:
@sharifa7147
@balmoralmulticultural
@kekadasgupta
Resources:
www.balmoralmkt.com | 416.364.0046 | inquiries@balmoralmkt.com
Credits and Acknowledgements:
· Keka DasGupta – executive producer
· Daniel Ho, ReMarketing Company Inc. - video and editing services
· Rima Maamari - podcast advisory services
Kapitler
1. Building Trust Through Multicultural Marketing with Alan C. Middleton PhD (00:00:00)
2. Multicultural Marketing Insights From Japan (00:00:05)
3. Building Acceptance Through Cultural Understanding (00:10:27)
4. Leadership Strategies for Business Success (00:26:12)
5. The Importance of Multicultural Marketing (00:36:46)
3 episoder
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