538 - 50%+ Growth Fuelled by a Proactive Culture with Ross Latta

The Paul Higgins Show

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4M ago 34:06

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Why you should listen

Learn how to scale your team efficiently and manage growth challenges in a competitive market.
Discover how to maintain a positive and productive work culture, even as your team expands.
Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success.

Are you struggling to grow your team while maintaining a positive work culture? Are you struggling to build and leverage relationships with key partners like NetSuite? If these challenges sound familiar, then this episode is for you.

In this episode, I sit down with Ross Latta, CEO of MacroFin, about growing a small team into a larger one while proactively managing company culture. Ross shares his journey from a qualified chartered accountant to leading a multi-award-winning NetSuite Alliance partner. With his extensive experience in professional services, technology, and media industries, Ross has led numerous NetSuite implementations and built a successful internal billing and operation system at MacroFin. Tune in to hear Ross's insights on scaling businesses, managing relationships with NetSuite, and maintaining a positive work culture.

About Ross Latta

Ross is CEO at MacroFin, a multi-award-winning NetSuite Alliance Partner. Before starting MacroFin 2018 with his esteemed Business Partner, Ross qualified as a Chartered Accountant. He gained his MBA in Australia, working in multiple Senior Finance roles across Professional Services, Technology, and Media companies.

Ross has undertaken multiple system implementations on the client side and led large finance teams through organizational and process changes in Australia and the UK. Ross has led as Principal Consultant and Project Manager for 20 NetSuite implementations for complex, multi-layered organizations.

He has overseen 100+ NetSuite projects as Executive Sponsor and Technical Accountant support. Recently, at MacroFin, Ross has successfully built an internal billing and operations system, using his expertise in complex accounting processes, data migration, and business process design. He is continually working to expand his business with the support of his talented team. In his spare time, he enjoys golf, football (with Aussie rules!), skiing, and traveling.

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