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122 | How Your Website Creates The Client Experience With Alex Collier
Manage episode 400776340 series 3249577
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Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience.
On this episode of The Power in Purpose Podcast:
00:00 Introduction
03:10 The Importance of Websites in the Client Experience
10:34 Adding Surprise and Delight to the Website
13:25 What the Website Tells Clients
15:20 How Often to Refresh Your Website
17:12 Building Trust on the Website
19:33 Adding Personality to the Website
23:00 Minor Adjustments for Engagement Season
25:18 Using Analytics and Heat Maps
27:38 Readability and Typography
29:43 Importance of Mobile Version of the Website
32:26 Alex's Services and Template Shop
35:15 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
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JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
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