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2025 Amazon Marketing Resolutions and Intentions

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Manage episode 457773429 series 2625056
Innhold levert av The PPC Den. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The PPC Den eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Beginning: New Year’s plans

  • 5:23 - AMC importance

  • 8:00 - Connecting ads

  • 11:01 - SQPR insights

  • 14:12 - Ad tracking sheet

  • 18:23 - AI for ads

  • 25:06 - Human-made content

  • 27:29 - AI search focus

  • 30:04 - Ad automation

  • 36:18 - ADSP updates

  • 39:29 - TikTok Shops goal

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

339 episoder

Artwork
iconDel
 
Manage episode 457773429 series 2625056
Innhold levert av The PPC Den. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The PPC Den eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Beginning: New Year’s plans

  • 5:23 - AMC importance

  • 8:00 - Connecting ads

  • 11:01 - SQPR insights

  • 14:12 - Ad tracking sheet

  • 18:23 - AI for ads

  • 25:06 - Human-made content

  • 27:29 - AI search focus

  • 30:04 - Ad automation

  • 36:18 - ADSP updates

  • 39:29 - TikTok Shops goal

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

339 episoder

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