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Educating the Market on the Impact of The Search Economy with Jim Brown
Manage episode 431207533 series 3572982
Innhold levert av Brett McGrath and David Riggs. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brett McGrath and David Riggs eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients.
Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.
For more content coming from the Pneuma team check out the website.
You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.
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