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Lessons from serial, successful entrepreneur & lifelong learner, Joe Chura, President of Go Brewing
Manage episode 428030018 series 3575086
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Joe Chura, the president and founder of Go Brewing, shares his journey from working on the assembly line at Ford to diving into entrepreneurship with Dealer Inspire and Launching Digital Marketing.
He shares the challenges he faced, including back surgery and cash flow issues, and how he overcame them. Joe also explains the creation of two separate entities, Launch Digital Marketing and Dealer Inspire, and their eventual sale to Cars.com.
After his exit, Joe shares the path that led him to start Go Brewing, a non-alcoholic beer company. Even as a seasoned entrepreneur, Joe has pulled a lot of learnings from his digital start-ups into his newest venture.
His wisdom for anyone considering entrepreneurship is the importance of finding something you love and the power of taking small steps. Joe also talks about the marketing strategies he's using for Go Brewing, such as focusing on direct-to-consumer channels and building a strong online community. He emphasizes the value of ongoing learning and the ability to adapt and innovate in a competitive industry.
Takeaways:
- Seize opportunities and make the most of them, even if they are unexpected.
- Adversity can lead to unexpected paths and opportunities for growth.
- Micro learning and maximizing small increments of time can lead to significant achievements.
- Creating separate entities with different ownership structures can provide flexibility and potential for future sales.
- Entrepreneurship is messy and challenging, but perseverance and adaptability are key to success. Find something you love and are passionate about when starting a business.
- Take small steps and focus on what's in front of you to make progress.
- Ongoing learning through podcasts, videos, and books is crucial for personal and professional growth.
- Innovation and adaptability are key in a competitive industry.
- Building a strong online community and focusing on direct-to-consumer channels can be effective marketing strategies.
- Non-alcoholic beverages are gaining popularity, and there is a growing market for alternatives to traditional alcoholic drinks.
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