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continue reading
Innhold levert av Rob. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rob eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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54 The PAISA Formula of Story Selling (feat. Roy Furr)
Manage episode 360373985 series 2931781
Innhold levert av Rob. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rob eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 episoder
Del
Manage episode 360373985 series 2931781
Innhold levert av Rob. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rob eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 episoder
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Lik The Story Selling Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
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