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65 The Lead Incubator (Part 1)

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Manage episode 381795221 series 2931781
Innhold levert av Rob and Rob Drummond. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rob and Rob Drummond eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.

Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.

In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:

  • Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity)
  • How many emails to include (initially) in your sequence
  • How often to email
  • Where to place your calls to action
  • How many calls to action to include
  • How to drip your story efficiently and effectively across the sequence
  • How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!)
  • How to share your own story, while also making each email pertinent to your reader

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

  continue reading

82 episoder

Artwork
iconDel
 
Manage episode 381795221 series 2931781
Innhold levert av Rob and Rob Drummond. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rob and Rob Drummond eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.

Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.

In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:

  • Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity)
  • How many emails to include (initially) in your sequence
  • How often to email
  • Where to place your calls to action
  • How many calls to action to include
  • How to drip your story efficiently and effectively across the sequence
  • How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!)
  • How to share your own story, while also making each email pertinent to your reader

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

  continue reading

82 episoder

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