))
Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo
Manage episode 450136992 series 2801738
Innhold levert av Benno Duenkelsbuehler. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Benno Duenkelsbuehler eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Are you looking for a Third Growth Option ℠ ?
In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include:
- Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that help sales teams become trusted partners for retailers.
- Digital Shift in Customer Service: With traditional customer service evolving digitally, Lisa shares how this change impacts buyer-seller relationships and how companies can successfully blend online and personal interactions.
- Leadership Through Change: Guiding teams through nearly two decades of industry shifts, Lisa emphasizes the importance of leadership in adapting to meet new customer expectations.
- Pandemic-Driven Innovation: COVID-19 spurred independent retailers to adopt new sales approaches, ultimately creating benefits for both retailers and consumers.
Tune in to learn how to stay adaptable and competitive in today’s ever-evolving retail environment.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Kapitler
1. Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo (00:00:00)
2. Navigating Multi-Channel Retail in Today's Market (00:00:01)
3. Embracing Change in Retail Industry (00:16:46)
157 episoder
Del
