Designing & Prototyping Growth Models, with Jonah Burlingame

The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ?

In this episode, I sit down with design strategist Jonah Burlingame to tackle the art (and challenges) of executing successful strategies in digital product development. Here are the key takeaways:

• Strategy Execution is Tough: With only 56% of corporate strategies being successfully implemented, Jonah shares actionable advice on overcoming common pitfalls that derail big ideas, using insights from his experience with Fortune 100 companies and research from Harvard Business Review.
• The 369 Approach: Developed with a multinational bank, this structured framework evaluates projects through three lenses—desirability, viability, and feasibility—ensuring alignment with user needs and market realities from start to finish.
• Blending Disciplines: Jonah explains how combining design thinking, lean innovation, and business strategy leads to user-centric products with a forward-looking edge.
• AI in Action: A case study featuring a fitness company shows the transformative power of AI chatbots and computer vision in creating engaging, tech-driven user experiences.

Whether you’re navigating strategy execution or exploring the future of AI in digital products, this conversation is packed with insights to help you drive innovation and deliver real impact.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Kapitler

1. Designing & Prototyping Growth Models, with Jonah Burlingame (00:00:00)

2. Navigating Strategy Execution Challenges (00:00:01)

3. Innovative 369 Approach Explained (00:14:26)

4. Crafting Innovative User-Centered Experiences (00:19:17)