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LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs

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Innhold levert av Christina Rebuffet-Broadus. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Christina Rebuffet-Broadus eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Send us a text

**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024

European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
Takeaways

  • Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.

  • Headlines should communicate value and use action verbs and quantifiable results.

  • Summaries should be personal, conversational, and highlight specific achievements.

  • Experience sections should focus on accomplishments and quantify success with numbers and results.

  • Avoid using technical jargon and acronyms that may not be familiar to American prospects.

  • Social proof in the form of recommendations and endorsements is highly valued in American business culture.

Linkedin summaries that stand out

Template for reaching out to a peer for help
Hey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]

Quotes

  • "Transform your LinkedIn profile into an American client magnet."

  • "Your headline on your LinkedIn profile, this is your prime real estate."

  • "Your summary is your chance to shine a spotlight on your expertise."

Chapters

00:00Introduction: Optimizing LinkedIn Profiles for the US Market

05:04Crafting a Compelling Headline

06:26Writing a Personal and Engaging Summary

08:16Highlighting Accomplishments in the Experience Section

10:41Avoidin

------
🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was useful for you, help me help others! Please share it with your network.
#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

  continue reading

28 episoder

Artwork
iconDel
 
Manage episode 411721355 series 3567894
Innhold levert av Christina Rebuffet-Broadus. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Christina Rebuffet-Broadus eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Send us a text

**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024

European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
Takeaways

  • Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.

  • Headlines should communicate value and use action verbs and quantifiable results.

  • Summaries should be personal, conversational, and highlight specific achievements.

  • Experience sections should focus on accomplishments and quantify success with numbers and results.

  • Avoid using technical jargon and acronyms that may not be familiar to American prospects.

  • Social proof in the form of recommendations and endorsements is highly valued in American business culture.

Linkedin summaries that stand out

Template for reaching out to a peer for help
Hey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]

Quotes

  • "Transform your LinkedIn profile into an American client magnet."

  • "Your headline on your LinkedIn profile, this is your prime real estate."

  • "Your summary is your chance to shine a spotlight on your expertise."

Chapters

00:00Introduction: Optimizing LinkedIn Profiles for the US Market

05:04Crafting a Compelling Headline

06:26Writing a Personal and Engaging Summary

08:16Highlighting Accomplishments in the Experience Section

10:41Avoidin

------
🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was useful for you, help me help others! Please share it with your network.
#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

  continue reading

28 episoder

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Send us a text Connect with Jannik on LinkedIn: https://www.linkedin.com/in/dklawaetz Websites: https://luggagehero.com and https://www.hotelshero.com --- → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/), a consultancy and training company that helps European service providers, solopreneurs, and agencies attract American clients and increase revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily. To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it. ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Com ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their Linked ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “TransAtlantia” (formerly known as American Market Alchemist) specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text In this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia ! And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast! This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market. I’ll take you behind the scenes of why I made this decision and what it means for the future of our work together. You’ll hear about my mission to help a thousand European entrepreneurs break barriers, build trust and credibility, and become leaders in their fields, on both sides of the Atlantic. We’ll also explore the importance of collaboration, cultural exchange, and redefining success as a transatlantic entrepreneur. Plus, I’ll share updates on my recently-launched Transatlantic Entrepreneur Accelerator Program and what’s coming next. If you’re ready to take your business to new heights and join a bold community of transatlantic entrepreneurs, you're in the right place. Let’s set your course and venture boldly towards your success in the U.S.! --------- NEW & NOTEWORTHY! Our new website (still a work in progress!): https://www.transatlantia.com/ Join my next Transatlantic Entrepreneur workshop: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop How I can help you attract American clients to your business: https://www.transatlantia.com/the-transatlantic-entrepreneur-accelerator ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transa ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients” Today: We specialize in helping solopreneurs, service providers, an ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization 2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club” 2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients” Today: We specialize in helping solopreneurs, service providers, an ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market. ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market. ------ 🇺🇸💰 Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to strike a balance between directness and politeness. Defining your American ideal client persona is the foundation for success in the US market. ------ 🇺🇸💰 Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market. 👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist 🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. Support the show ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster. I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year. 📣📣📣Join me on August 28 for an intimate interactive workshop, where I'll take you through these steps and how you can apply them to your own business. It's free, but spots are limited to keep the event small! Grab your spot at https://us06web.zoom.us/meeting/register/tZAscuChrTMqEtdTu17pHVf764r6z4A67FCa ------------------------------------------- 🇺🇸💰 Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market. 👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist 🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa Support the Show. ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business. And I need your help, because I can’t read your mind (Elon Musk hasn't made that possible... yet ;-) If you want me to help you get American clients for your business, can you take a few minutes to complete this survey? It’ll help me understand: where you get information about building your business the questions / challenges you face in getting American clients what content I can create to address your specific questions or problems (so we can solve them asap!) --------------------- P.S. Join me for an intimate chat on the 5 steps you need to attract American clients! I’m hosting this free virtual event on August 28, but I want to keep it small so I can answer your questions. Save your spot now by clicking here. ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text This week, I interviewed Guillaume Linossier , founder of Saola Shoes , a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market. What we talk about in this episode: Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients. Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising markets like Texas. Customer service: Learn why excellent customer service is crucial for gaining and retaining American clients. Adapt your approach: Guillaume discusses how to tailor your communication and branding strategies for the US market. Product differentiation: Understand the importance of standing out in a crowded market and maintaining a local presence. Communication as a foreign business: When you should and shouldn't emphasize your French (or other) nationality as a marketing argument. Commitment to the US market: Hear about the need for a strong commitment to succeed in the US, including dealing with communication challenges and high costs. This conversation is packed with insights for EU entrepreneurs looking to expand their business and attract American clients. ---------------------------------------------- News & Announcements: Enrollment in September! If you need to be more confident doing business in English, join the waitlist for my English Conversation Club today. We open enrollments again in September. Last time (in May), we welcomed a record number of new members! Free consulting chat: August 28 (not Aug. 12!) on How to Become a Transatlantic Entrepreneur. I made a mistake in last week’s email, and I apologize! This session will be on Aug. 28, at 7am EST / 1pm CEST. You can register here to participate! I’m running the Paris Olympics Marathon Pour Tous this Saturday! Super excited to participate in this once-in-a-lifetime event! Wish me luck, and if you’re in Paris, come watch the event live, it’ll be awesome! The departure is at 10pm… and then we run until 3am! ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
Send us a text I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA. We have switched places! I moved from the USA to France. They moved from Europe to the USA. So we always have a lot of things in common. This week, I have the great pleasure of interviewing Maartje Bakker. If you don't know Maartje, you should follow her on LinkedIn NOW. She is an inspiration and a role model for personal branding on Linkedin. Maartje is a career coach from the Netherlands. She moved to South Carolina a few years ago. So of course I wanted to interview her about the work culture differences (Netherlands VS. USA), her perception of Americans at work, and how she adapted to her new culture. We also talk about how she got out of the tech industry to become a career coach for women. And balancing your authentic European identity with the expectations of American customers. If you sell services and work with American clients (or you aspire to), you'll want to listen to this interview. ------ 🇺🇸💰 Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop 🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/ ♻️ If this video was useful for you, help me help others! Please share it with your network. #AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa…
 
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