81. The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies

The Unstoppable Marketer®

Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.
As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.
In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Kapitler

1. 81. The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies (00:00:00)

2. Unstoppable Marketer Podcast With Preston Rutherford (00:00:01)

3. From College Friends to Successful Business (00:07:25)

4. The Evolution of Chubbies Brand (00:16:16)

5. Building a Unique Brand Identity (00:24:48)

6. Building a Brand With Enemies (00:33:18)

7. Approaching Brand Personality Online (00:41:46)

8. Winning Pay to Play Model (00:56:11)

9. Defining Success and Building Brand (01:00:08)

10. Building Resilient Brand Loyalty (01:04:42)

11. Podcast Closing and Call to Action (01:15:05)