The Psychology Behind Brand Identity

The Unstoppable Marketer®

Innhold levert av Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

11M ago 1:03:25

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What if the car you drive or the shops you frequent are influenced by something far deeper than mere preference? Brace yourselves for a fascinating conversation as we expose the primal connection between individuals and their favorite brands, sports teams, and even retail giants like Walmart.
We take on the evolution of brand identity and its impact on profitability. By dissecting real-life examples, we explain how brands tactfully employ social media strategies and customer feedback to build a robust image and increase their bottom line. We also discuss the importance of understanding contribution margin and profitability in the current market. So, if you're an entrepreneur, a marketer, or just someone who's curious about the hidden psychology behind our daily choices, this enlightening episode is for you!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Kapitler

1. The Psychology Behind Brand Identity (00:00:00)

2. College Football Fandom and Generational Loyalty (00:00:01)

3. Brands and the Sunk Cost Bias (00:07:12)

4. The Importance of Brand Identity (00:16:26)

5. Brands and Teenagers (00:26:19)

6. Brand Identity and Customer Engagement Evolution (00:42:37)

7. Branding and Profitability in 2024 (00:57:52)

105 episoder

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #Ecommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation