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Brian Rosen Chairman of Growth Beverage previously owned Sams
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Welcome to Thirsty Thursdays @3PM EST! My name is Jessie Ott, the Host of this Podcast which is all about Beverage Innovation. I talk with Innovation Pioneers from Agriculture to Glass.
This week, I’m speaking 🎙️ Brian Rosen, Chairman of Growth Beverage which owns 4 entities helping innovative brands accelerate through funding, incubation, and points of distribution in 6 states.
Brian’s father was tuned into the Chicago market before prohibition and was awarded the first alcohol retail license after prohibition ended. These Rosen gentlemen learned and understood how to perfect retail and did so for decades and developed Sam’s over time. They encapsulated innovation as part of their growth strategy.
They knew if a customer stayed more than 17 minutes, they would add $100 to their cart. They also knew if they could get them to have a glass of wine or two with maybe a cheese plate, they would increase their margin and customers would stay for 38 minutes.
Brian, a highly educated individual, grew up running the largest, most innovative retail store in Chicago, the biggest in the country. If you were to put Specs, Total Wine, and a wine bar together you would get a closer picture of the concept he his brother and father built together. Yes, they were the precursor to your shopping experience as you know it today.
Brian then applied these skills to his passion for helping smaller innovative brands. The business has given him so much he wants to give back the 2nd half of his career.
His skilled team helps brands develop faster with capital, sales, and marketing at all the right times for optimum growth.
What Brian and his team are doing fits right in my wheelhouse and I look forward to watching their continued success.
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