From Boeing China Strategist to CBD & Beverage Brand Builder: How He Did it!

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📢I talk🎙️with Thomas Angel Co-Founder of Altitude Beverages in Bend, Oregon. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
NOW ON YOUTUBE! 📽 🎞
https://youtu.be/cWkac6fkdHs
[Originally Posted on April 5th, 2023.]

Thomas and his wife started Altitude Beverage because they wanted to create a coffee alternative for those that are in the CBD and Better-for-you beverage space. Their coffee alternative drinks are all Nitro cocktails that you actually shake before opening. They are smooth beverages mixed with Oatmilk, my favorite, 30mg of CBD, and Adaptogens which assist you in getting your day started. These are feel-good ingredients like Lion’s Mane for FOCUS, Chaga for immunity, and Reishi for gut health just to name a few.

They didn’t stop there. Next was all about the afternoon happy hour time you spend with your loved ones discussing your day. They were wanting a non-alcoholic option that helped you wind down. So, just like getting your day started, they wanted to help you wind down just the same.

They created three very different mocktails that have 20mg of CBD and are all based with white tea and a few bubbles. These adaptogens are for a nice recovery to the end of your day with Gaba, for calm, L-Thianine for relaxation and 5-HTP for serotonin.

Thomas had a very unusual journey into the beverage space and his story is one of kind. I don’t know a lot of Americans that speak Chinese, let alone one that ended up working for the President of Boeing living in Beijing, China. He tells his journey working at Boeing for 10 years and why he and his wife started Altitude Beverages.
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1. From Boeing China Strategist to CBD & Beverage Brand Builder: How He Did it! (00:00:00)

2. Welcome (00:02:00)

3. Where Thomas is Calling in From (00:02:15)

4. Where Thomas is From (00:06:53)

5. How his Career Started at Boeing (00:09:28)

6. How COVID-19 Pivoted His Career (00:23:07)

7. Process to be an entrepreneur (00:28:05)

8. Major Turning Point on Functional Ingredients (00:29:09)

9. Phase II Ideation (00:36:19)

10. 1st Tasting - Nitro Cold Brew (00:36:58)

11. The Name (00:38:03)

12. His Amazing Wife (00:41:12)

13. Wanted to start a business together (00:41:51)

14. Thomas worked for the President of Boeing China (00:42:13)

15. 1st Drink Ingredients (00:45:22)

16. Cold Brew as the base ingredient in the lattes (00:52:33)

17. 1st Productiom in May in market in June (00:54:18)

18. 2nd Tasting Chai Latte (00:54:49)

19. 1st Big Customer (00:56:52)

20. Distribution Model (00:59:28)

21. Sprouts Sample Request was game changer for 2022 (01:00:21)

22. 3rd Tasting Macha Latte (01:03:30)

23. Moving on to the Happy Hour line (01:08:03)

24. Tasting the Blue Hawaiian (01:11:28)

25. How to serve these drinks (01:14:37)

26. The Why in Non-Alc Movement (01:17:37)

27. The Relaxation Element (01:20:36)

28. HH Drink #2 Paloma (01:23:41)

29. 3rd and Final HH Cocktail Mountain Mule (01:28:12)

30. Customer Feedback (01:31:28)

31. Goal of creating an experience (01:32:23)

32. Where you can buy them (01:32:43)

33. Online Marketing (01:35:29)

34. One thing no one knows about Thomas (01:37:42)

35. Thomas's favorite movie (01:39:03)

36. Produced by Fedora J Productions (01:42:47)