Madam Paleta Infused Tequila: How Karla and Natasha are Rocking their New Brand wtih Gold Wins!!

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📢I talk🎙️with Karla Flores Co-Founder of & General Manager and Natasha Feiger Co-Founder & VP, Marketing and Partnerships at Jobu Beverages and Madam Paleta Tequila. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 Buy here!
Their naturally flavored tequilas have made a splash in our industry winning golds!
San Francisco Double Gold!
2023 Pr%%F Awards
Gold Awards John Barlycorn Awards best flavored Tequila (Tamarind)

Karla spent 17 years in beer and was a Natasha client for many years. They talked and dreamed of doing a project together; both are passionate about tequila.
Paleta, is a frozen treat made from fresh natural fruits such as strawberry or mango. They are a part of Mexican culture and have different authentic Mexican flavors. That's the authenticity that drove them to call their naturally flavored tequila Madam Paleta.
They knew there was an opportunity for flavored tequila, that didn't exist for the typical blanco, reposado and anejo tequilas.
They are unique in how they think of their bottles as a canvas and worked with 3 female artists to design the inside label of the bottle! They even have a glow in the dark message! Can you find it?
These ladies are amazing and we had so much fun on the podcast! I hope you enjoy it as much as we did!
Link to their delicious cocktails!
Mentor
Quinn Kilbury, helped Natasha in her career and assisted them with their brand incubator program.
Karla Recommends Author Brene Brown's book Dare to Lead
Why Tamarind? It's trending! More info on Tamarin

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!
Host Jessie Ott's Profile on LinkedIn

Kapitler

1. Madam Paleta Infused Tequila: How Karla and Natasha are Rocking their New Brand wtih Gold Wins!! (00:00:00)

2. Subscribe! (00:00:24)

3. Welcome (00:00:29)

4. Where they are from (00:01:11)

5. Diving into the Brand Story (00:02:11)

6. Why Tequila (00:03:08)

7. Concept and Name Poleta (00:04:16)

8. How to find a producer in Mexico (00:05:46)

9. How many flavor profiles did you try? (00:07:25)

10. 3 Flavors and Evolution of Tamarind (00:09:11)

11. What is Tamarind (00:11:33)

12. 2024 Flavor for McCormick (00:13:08)

13. 1st Tasting Tamarind (00:15:42)

14. Awards (00:21:44)

15. Tamarind Cocktail (00:22:56)

16. Bottle as a Canvas Worked with Artists (00:24:27)

17. Female Artists for Female Founded Brand (00:25:25)

18. Glow in the Dark Phrase on Bottles (00:26:27)

19. Pinapple #2 Flavor (00:29:18)

20. Grapefruit Tasting #3 (00:37:10)

21. Consumer Base (00:41:12)

22. Use Natural Flavors for Infusions (00:47:26)

23. Where is Madam Paleta sold? (00:50:39)

24. Available 32 States via ReserveBar (00:51:01)

25. Where they are from (00:51:23)

26. Mentors (00:59:02)

27. Resources (01:04:24)

28. Pain Points (01:04:46)

29. Outlook (01:07:57)

30. Rapid Fire Questions (01:11:00)

31. Produced by Fedora J Productions (01:16:29)