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Seth Benhaim Founder & Chief Executive Officer of Broken Barrel Whiskey Co.
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Welcome to Thirsty Thursdays @3PM EST! My name is Jessie Ott, the Host of this Podcast which is all about Beverage Innovation. I talk with Innovation Pioneers from Agriculture to Glass.
This week, I’m speaking with Seth Benhaim, the Founder & Chief Executive Officer of Broken Barrel Whiskey Co. Seth is an innovator at his core.
He is the quarterback of two very successful brands. The first, Infuse Spirits Group was the world’s first single-bottle infusion company. He infuses real fruits and spices in each bottle. Less than two years later at the San Francisco World Spirits Competition, the brand won Double-Gold and Best-In-Show. Seth was only 25 and was the youngest CEO to earn that award. In 2015, he won the “Entrepreneur of the Year” at Nightclub & Bar Show. His real fruit infusions have won several awards including a 90-pts rating in Wine Enthusiast Magazine.
He then turned to the world of whiskey where he broke more barriers by adding multiple barrel types of all-finishing aged bourbon in tandem with aging the liquid in barrels. It took time to find the right partner to see his vision but neither have ever looked back. It is distilled and sourced from Owensboro Distilling Company by 8th generation Master Distiller Jacob Call using 100% Kentucky corn sourced from local farmers.
The core four items range from $40-$55 and LTOs have sold for $120. We tasted four different SKU’s on the podcast and Cask Strength, the only SKU priced at $55, was truly an amazing experience from the nose to finish.
Whiskey Magazine’s Icons of Whisky America 2023 awarded the Cask Strength “Brand Innovator” winner and World Whiskies Awards 2023 under the World’s Best Finished Bourbon category received the “Best Kentucky Finished Bourbon”. It also received 94 points from Tasting Panel Magazine.
Seth and his team have really broken many barriers in our industry and will continue to push the boundaries to find that next great spirit.
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