Louise Troen (Bumble) On The Power Of Kindness In Brand Building | #TNW2019 TNW Conference podcast

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Tech Machine Learning TNW Conference

Innhold levert av TNW Conference. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TNW Conference eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Louise Troen (Bumble) on The power of kindness in brand building | #TNW2019

5+ y ago 20:44

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MP3•Episoder hjem

Innhold levert av TNW Conference. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TNW Conference eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This session will take you through the Bumble story - from fighting misogyny to launching disruptive creative campaigns whilst highlighting how Bumble successfully launched in multiple markets with one core message - women go first. Bumble took a problem in society and utilised tech function and creative innovative marketing to spread this message like wildfire. Troen has been critical to the expansion and consistency of this and will walk us through her thinking behind this. This keynote aims to showcase marketeers that focusing on mission first as a brand, whilst leading with kindness as a business, is key to building a thriving company in today’s modern world.

… continue reading

121 episoder

#Tech #Machine Learning #TNW Conference

Artwork

Louise Troen (Bumble) on The power of kindness in brand building | #TNW2019

published 5+ y ago

Del

MP3•Episoder hjem

Innhold levert av TNW Conference. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TNW Conference eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This session will take you through the Bumble story - from fighting misogyny to launching disruptive creative campaigns whilst highlighting how Bumble successfully launched in multiple markets with one core message - women go first. Bumble took a problem in society and utilised tech function and creative innovative marketing to spread this message like wildfire. Troen has been critical to the expansion and consistency of this and will walk us through her thinking behind this. This keynote aims to showcase marketeers that focusing on mission first as a brand, whilst leading with kindness as a business, is key to building a thriving company in today’s modern world.

… continue reading

121 episoder

#Tech #Machine Learning #TNW Conference

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