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How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes
Manage episode 439139485 series 3590277
Innhold levert av Parker Nash. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Parker Nash eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased.
They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company.
Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.
What was covered:
Introduction to Cody DeJardin and Sackcloth and Ashes
Founding of Sackcloth and Ashes
The Impact and Growth of Sackcloth and Ashes
Challenges and Successes in the Blanket Industry
Growing A Business with Collaborations and Partnerships
Spotlighting Artists and Their Stories
Gifting Strategies and Business Growth
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
Cody DeJardin Links:
Website: https://sackclothandashes.com/
Instagram: https://www.instagram.com/sackclothxashes
Facebook: https://www.facebook.com/sackclothxashes
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