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S3E04 - Marketing Rock and Roll, Part One
MP3•Episoder hjem
Manage episode 340230258 series 2434990
Innhold levert av Apostrophe Podcast Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Apostrophe Podcast Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
Hosted on Acast. See acast.com/privacy for more information.
330 episoder
MP3•Episoder hjem
Manage episode 340230258 series 2434990
Innhold levert av Apostrophe Podcast Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Apostrophe Podcast Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
Hosted on Acast. See acast.com/privacy for more information.
330 episoder
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