Beste Kennedys podcaster (2024)

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How To Make Your Advertising Outrageous 57:58

6d ago57:58

57:58

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!) Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their stud…

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The Gap Between Marketing & Sales (2 of 2) 34:38

13d ago34:38

34:38

There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in! MagneticMarketing.com No…

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The Gap Between Marketing & Sales (1 of 2) 34:43

20d ago34:43

34:43

You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage. In part one of this two-part episode, Dan Kennedy expl…

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Mastering Sales Foundations With Tom Hopkins (2 of 2) 53:08

27d ago53:08

53:08

Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that every entrepreneur should know. From test questions, to handling concerns, to actually closing the sale, Tom expertly teaches each topic with wit, experience and humor. Be sure to check out part one f…

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Mastering Sales Foundations With Tom Hopkins (1 of 2) 55:16

1M ago55:16

55:16

One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to keep your skills sharp. Tom Hopkins, known as America's #1 sales trainer, advises that the same principle applies to mastering sales. In part one of this two-part episode, Tom takes to the stage at one…

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The Power of Masterminds To Rapidly Speed Up Growth 32:27

1M ago32:27

32:27

Who are you allowing to have the most influence on you, your life and your business decisions? Is it the pessimists? The nay-sayers? Or those who mean well but really don't understand at all? How can you expect to make swift progress when you're continually slowed down by these voices? Lee Milteer returns to share the incredible speed-boosting bene…

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9 Critical Components of Entrepreneurial Success (2 of 2) 31:35

2M ago31:35

31:35

In the second part of this two-part episode, Bill Glazer reveals the remainder of the critical components entrepreneurs need to implement if they want to take their businesses to the next level. Joining Bill on stage to talk about some of his "100k ideas" is Dean Killingbeck, expert in outrageous, attention-grabbing advertising. Be sure to check ou…

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9 Critical Components of Entrepreneurial Success (1 of 2) 32:06

2M ago32:06

32:06

Bill Glazer, veteran entrepreneur and longtime president of the Glazer-Kennedy Insider's Circle (GKIC), has a vast wealth of entrepreneurial knowledge gained from his previous 34 years in the retail business. He's here to share some of what he considers to be the most critical concepts you need to know as you navigate the business and marketing wor…

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7 Secrets of Mind Control Copy (2 of 2) 47:22

2M ago47:22

47:22

You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit! In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresis…

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7 Secrets of Mind Control Copy (1 of 2) 56:14

3M ago56:14

56:14

Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers. Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to buy! Don't forget to come back n…

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Creating Your Own Copywriting Code 53:01

3M ago53:01

53:01

Do you know how to write the perfect copy for YOUR niche? Thankfully, you don't have to reinvent the wheel every time you draft a sales letter - that is, if you cracked the copywriting code... Dan Kennedy teaches from stage how anyone in any line of business can crack the code and create reusable copy templates that are incredibly effective for you…

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Selling To The Affluent 46:54

3M ago46:54

46:54

Selling to millionaires... Is it dramatically different than selling to everyone else? Susan Adams, expert in the field of selling to those in the well-to-do community, would say there are many similarities but key differences as well. Dan Kennedy and Susan chat in depth about how they approach selling to the ultra wealthy, as well as common pitfal…

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How To Position Yourself As Famous (And Get Free Publicity!) 1:06:41

3M ago1:06:41

1:06:41

"You can have anything you want, if you just position yourself to be famous". Is that really true? Steve Harrison, free publicity expert, would say it absolutely is, particularly when it comes to obtaining incredible free press for your business. Using real world examples, Steve reveals some of his top notch strategies for positioning yourself as a…

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Harnessing The Power of E-Zines (AKA Email Newsletters) 1:00:16

3M ago1:00:16

1:00:16

Are you staying relevant with your audience? Or have many of your past customers/clients forgotten you even exist? Ali Brown aka the "e-zine queen" outlines how she found not only confidence in selling, but an incredible way of boosting her sales online using the power of personable newsletters sent regularly to her list. MagneticMarketing.com NoBS…

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The Most Important Copywriting Skills To Master (No Matter What Business You’re In) 1:04:37

4M ago1:04:37

1:04:37

You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't even know the characteristics of effective copy yourself? Bill Glazer steps on stage to share his top copywriting concepts and building blocks that he and Dan Kennedy use to create copy that actually …

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Magical Marketing & Subliminal Selling Techniques 30:32

4M ago30:32

30:32

Ever wish you could magically get your prospects to agree with you? Wish you could make their objections and hangups disappear? Expert marketer Dave Dee is here to show you how it's possible. Not only is Dave an expert in marketing and the psychology of selling, but he's an incredible magician and entertainer as well. In this episode, Dave teaches …

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Sales Weapons (2 of 2) 31:49

4M ago31:49

31:49

Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do business with you, using examples from his own work helping clients improve their sales prowess. Be sure to listen to the very end to get the answer to Bill's "secret sales weapon" question, and don't f…

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Sales Weapons (1 of 2) 32:48

5M ago32:48

32:48

The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's not good enough for them to recommend you to their friends, you can't say it was a successful sale. In part one of this two part episode, Dan Kennedy uses real world examples to illustrate sales weapons…

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The Power of Mastermind Alliances 45:02

5M ago45:02

45:02

Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision? Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and dri…

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Removing Fear From The Sales Process (2 of 2) 48:26

5M ago48:26

48:26

Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away. Continuing right where he left off last week, Dan Kennedy explains the two main approaches used in selling and which one has a greater advantage over the other. Dan also talks about some of the crucial…

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Removing Fear From The Sales Process (1 of 2) 41:50

5M ago41:50

41:50

So many entrepreneurs wish they could find cheaper leads (or just more leads in general), when the majority of their issues actually come from their severely flawed sales processes, NOT their advertising or marketing. How do you know if it's time to overhaul your sales strategy? Using examples from his own experiences, Dan Kennedy helps listeners u…

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Foundations of Sales Success 33:43

6M ago33:43

33:43

Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway? Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, includin…

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The Principle of Defiance (2 of 2) 38:29

6M ago38:29

38:29

What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore. In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, comple…

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The Principle of Defiance (1 of 2) 59:06

6M ago59:06

59:06

On your entrepreneurial journey, all kinds of people will offer you their unsolicited advice and their criticism. Are you listening to what they have to say? If you spend all your time conforming to the unqualified opinions of others, you'll never live up to your full potential. Dan Kennedy shares from stage some of his top "big ideas" on the topic…

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Building Blocks of Renegade Millionaire Marketing (2 of 2) 54:20

6M ago54:20

54:20

Too many entrepreneurs are in such a rush to make a sale that they forget the fact that it is far less costly to retain a current customer than it is to acquire a new one. But just how do you nourish your relationship with your "herd" (aka list)? Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer are back to dive further into some of the es…

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Building Blocks of Renegade Millionaire Marketing (1 of 2) 51:23

6M ago51:23

51:23

When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing to do, that kind of (in)action is actually keeping your business from thriving as much as it could be. Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer join forces to discuss the premises an…

1
Persuasion, Motivation & Influence 57:47

7M ago57:47

57:47

Knowing your product perfectly does not mean you’re an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what’s the other 85%? (Hint: Look at the title of the episode.) Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our effort…

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Where Is Your Time Going? 31:04

7M ago31:04

31:04

Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours? Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more ful…

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Reclaiming Your Power As An Entrepreneur 55:45

7M ago55:45

55:45

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed. …

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Getting Inside The Head Of Your Customers 46:10

7M ago46:10

46:10

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times. In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers a…

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Monthly Newsletters: The Power To Transform Your Business 43:07

8M ago43:07

43:07

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions. Using real examples from their businesses, Bill and Jim discuss what makes a monthly…

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Headlines, Personalization & Other Critical Copy Concepts 36:40

8M ago36:40

36:40

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing. Be sure to give the previous episode, 11 Essential…

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11 Essential Building Blocks For Crafting Copy That Sells 46:55

8M ago46:55

46:55

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy. Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to th…

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The Role of Self-Integrity In Wealth Creation 58:54

8M ago58:54

58:54

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives? Lee Milteer masterfully leads a live implementation coaching group in which she…

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An Outsider's Expert Advice For Information Marketers 55:28

9M ago55:28

55:28

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out. A.J. Mirabed…

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Strategies For Improving Your Membership Sites 52:28

9M ago52:28

52:28

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs? Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and st…

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Building Automatic Continuity Programs To Maximize Company Value 50:33

9M ago50:33

50:33

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer. John…

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Wealth Thinking & Creating Prosperity With Lee Milteer 47:38

9M ago47:38

47:38

Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path. In fact, Lee says her impressive success came because her hardsh…

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One Step Vs. Lead Generation Marketing 47:38

10M ago47:38

47:38

What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy. While one of these marketing methods is certainly the easier system to implement, it does come at the cost of m…

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Building A Lasting Relationship With Your List With Intention 44:55

10M ago44:55

44:55

What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable? Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them com…

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Diversity Leads To Stability 59:49

10M ago59:49

59:49

Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can. From lead pages to yellow pages, from physic…

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Marketing To The Affluent 31:57

10M ago31:57

31:57

Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique r…

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The Roots of Information Marketing & Sales 52:11

10M ago52:11

52:11

Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be. Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncov…

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Creating Lasting Transformation in Your Coaching Clients 49:44

11M ago49:44

49:44

Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer. As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale the…

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Seven Types of Email Subject Lines For Improving Open Rates 53:55

11M ago53:55

53:55

You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all? Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open yo…

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Tribal Leadership: Improving Company Culture Among Employees & Customers 52:33

11M ago52:33

52:33

How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset? Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those trib…

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Strategies For Creating A Unique Selling Proposition & An Irresistible Offer 46:07

11M ago46:07

46:07

How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch. Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target cu…

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The Four Pillars of Authority Marketing With Adam Witty 40:19

12M ago40:19

40:19

Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen. Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pilla…

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The Right Way To Leverage Affiliates and Joint Venture Relationships 57:22

12M ago57:22

57:22

If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be. Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profi…

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How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads 1:04:08

12M ago1:04:08

1:04:08

Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance. Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into …

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